Adobe campaign manager tutorial. Content creation. Adobe campaign manager tutorial

 
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Minimal installation (Network) : Installation of the client computer from the network. Edit the label of your campaign. In the Advanced tab, set the Content editing mode to DCE. Introduction to Adobe Campaign; Install and set up the Adobe Campaign Client Console; Explore the Adobe Campaign user interface; Manage marketing campaigns; Create a marketing plan, programs, and campaigns; Create event triggered campaigns; Profile. Adobe Campaign Classic V7 - Tutorials; Get started. . Data Segmentation. Target profiles in a workflow. This course will teach and familiarize you with the platform, user-interface, and program architecture so you can manage users. Enter the data for this profile. Introduction to Adobe Campaign. The Adobe Campaign explorer is accessible via the toolbar icon. Within your campaign instance, select the Adobe Campaign logo, then marketing plans, transactional messages and Experience Cloud triggers. Understand how Adobe Campaign Classic fits into the Adobe Digital Experience portfolio and get an overview over its primary features and capabilities. Configure a delivery template. The main steps are: Target the desired population. Workflows can be used in different contexts, as for example: Technical processes such as database cleanup, recovering tracking information, etc. Explore the Adobe Campaign user interface. Developer. Adobe Campaign allows you to plan marketing campaigns in which you can create and manage different types of activities: emails, SMS messages, push notifications, workflows, landing pages. Create event triggered campaigns. Five communication channels are available in Adobe Campaign: Email, SMS message, Push notification, In-App message and Direct mail delivery. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign Standard. This hub page links to videos, tutorials, how-to guides, and documentation to help you get started with and gain expertise in specific platforms, application services, and other solutions. Typology rules allow marketers to standardize business practices across all deliveries more efficiently to control campaign messaging to customers. Tutorials; Deutsch English. Track the success of your deliveries in Adobe Analytics. (5) Ratings. Adobe Campaign; Key capabilities of Campaign v8; Get Started. Survey Manager is an optional Adobe. Adobe Campaign helps you build customer profiles from data gathered across all of your channels. Introduction to Adobe Campaign Offer Management Within the scope of digital marketing, managing targeted promotional offers is a crucial. Go to the Campaigns tab and select Campaigns from the side. Create a new external account from Administration > Application settings > External accounts. 1. So in the Seed Member Table of this profile table these are the different fields, in each field has been mapped that will be an XDM field path which exists in platform. Configure Microsoft® Dynamics 365 for the integration with Campaign Standard. Learn how to set up approvals and a campaign and. I will name my Campaign, Birthday Offer Campaign. Learn more in this section. Let’s begin, Exploring Profiles and Audiences. Configure Push Channel using the Experience Platform Mobile SDK. Adobe Campaign Classic V7 - Tutorials; Get started. ACS has a rich set of API’s exposed which allows ACS to be interfaced with the technology of our choice. Created for: Beginner. To create a new Group type list, apply the following steps: Click the Create button and select New list. Adobe Experience Platform and Applications. Learn & Support. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. Experience League. Analytics Audience Manager. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. The first step to ensure your success with Adobe Campaign is to understand your tools and. Adobe Campaign Classic V7 - Tutorials; Get started. Admin. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all. We cover topics such as setting up an environment, setting up operators, technical workflows. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. The following topics are covered: Introduction to SMS: Learn how SMS works and how Adobe Campaign sends SMS. Let’s dive right in and start creating our first Email Delivery. Click on the drop-down menu go to Application Users. Boost engagement, drive conversions, and optimize campaigns. Adobe Campaign Managed Cloud Services provides a platform for designing cross-channel customer experiences and an environment for visual campaign orchestration, real-time interaction management and cross channel execution. Documentation. Get started. Integrating with Adobe Campaign Classic. It empowers you to give your customers a consistent and. Learn how to Adobe Experience Platform Data Collection and add the required properties to your website in order to test your configuration. This hub page links to videos, tutorials, how-to guides, and documentation to help you get started with and gain expertise in specific platforms, application services, and other solutions. You can create an email within a campaign. This video will show you how to create and edit a landing page. How to create a marketing plan, programs, and campaigns | Adobe Campaign. Create a Workflow. And select the Program. Adobe also highly recommends to use the same product build. Copy the SampleRest. by Otto Warner. Adobe Campaign Classic V7 - Tutorials; Get started. Choose the desired encoding from the drop-down list, then change the output format to “CSV (Excel)”. In this tutorial, we will concentrate on interfacing AEM Forms with ACS. User. Adobe training courses are available at one of our regional locations, through a certified Adobe Training Partner, online as well as virtual learning, or even on-site at your company. Audit trail captures in real time a comprehensive list of actions and events occurring within Adobe Campaign. Learn what targeting dimensions and working tables are, and how Adobe Campaign manages data across different data sources. You should get sample data as the result of this call. Once you are connected to the database, you will access the Adobe Campaign home page, which is a dashboard: it is made up of links and shortcuts which let you access capabilities, depending on your installation as well as general platform configurations. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign Classic V7. This tutorial explains how to leverage the Snowflake connector in Adobe Campaign Classic. Create a schema linked to Snowflake. Select the report you wish to generate. There is often an external web server (usually IIS or Apache) in front of this for any external-facing Adobe. Design cross-channel customer experiences and create an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Create a multilingual newsletter using conditional content. Use these Adobe enterprise tutorials to leverage Adobe enterprise applications for your business needs. Target users based on their Campaign profile. You can enter a new name and edit the identifier. Discover how to build a workflow in video. Adobe Campaign; Key capabilities of Campaign v8; Get Started. Install and setup the Adobe Campaign client. . Enter a label and click Save. exe. Fill in the general properties. Understand the key concepts of Adobe Campaign that help effectively plan, execute, and measure cross-channel marketing campaigns. Adobe Campaign Managed Cloud Services provides a platform for designing cross-channel customer experiences and an environment for visual campaign orchestration, real-time interaction management and cross channel execution. Here, we’ll walk you through Campaign basics like email creation,. Learn what targeting dimensions and working tables are, and how Adobe Campaign manages data across different data sources. Last update: 2023-09-26. Create your first React Single Page Application (SPA) that is editable in Adobe Experience Manager AEM with the WKND SPA. See Adobe. The installation steps for the Adobe Campaign server are the following: Execute the file setup. In the campaign dashboard, create a marketing activity using the add an element button. Staff Picks highlights some of our favorite content. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a workflow; Create event. Adobe Campaign Classic V7 - Tutorials; Get started. Transcript. Design cross-channel customer experiences and create an environment for visual campaign orchestration, real time interaction management, and cross channel execution. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign V8. Manage time zones. Adobe Campaign Classic V7 - Tutorials; Get started. Introduction to Adobe Campaign; Install and set up the Adobe Campaign Client Console; Explore the Adobe Campaign user interface; Manage marketing campaigns; Create a marketing plan, programs, and campaigns; Create event triggered campaigns; Profile management. Errors detected during this step must be corrected before being able to proceed further. Easily implement splits, triggered interactions, pauses and weightings and design all your email, mobile and off-line marketing. Sign In. Experience Manager tutorials. The first step to ensure your success with Adobe Campaign is to understand your. By at the end of the module, you will learn what dynamic content is, identify the types of dynamic content, and know how to compose dynamic content by creating and applying personalization blocks along with conditional. Adobe Campaign Standard; Get started. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. To create it, follow the steps below: Navigate to your Dynamics 365 instance and log in as Admin. Detailed steps are available in Control Panel documentation. Adobe Campaign V8 tutorials. Learn more about Adobe Campaign here: With inbound and outbound omni-channel campaign management capabilities, Adobe Campaign Classic allows marketers to. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe. To do this, click on the Edit tab. For publishing from AEM Sites using Edge Delivery Services, click here. Or, you can also use the Create button in the workflow overview ( Monitoring > Workflow link). Document and understand your customer data. Transcript. Adobe Campaign v8 comes with a limit on the throughput (TPS) of our API layer. Read this article to learn more. The import process takes 24-36 hours to synchronize, when segments are imported directly from People core service or Audience Manager. Published Applications Name Type Description; October 2023:. List of Campaign Classic options. Common Name [CN] t. Rename the plan. To get started, select the Programs and Campaigns card from the Home page. Prepare and test. When you insert images into a delivery’s content based on this template, the Select a shared asset option will then allow you to browse images in the AEM Assets library. Get Started. AC Tips & Tricks: Create a custom activity in Adobe Campaign Classic. Adobe Campaign Classic V7 - Tutorials; Get started. You must also specify the start and end dates. According to a Hubspot study, segmented campaigns had 14. In a cross-channel campaign, a single marketing communication uses different channels. Experience. Then let’s edit the Campaign properties. Adobe Experience Manager (AEM) is now available as a Cloud Service. It allows you to create email content and email content templates. Related topics: Adobe Campaign Help and Support options; Adobe Campaign Software Distribution; Adobe Experience Cloud Support and Expert sessions Adobe Campaign V8 tutorials. Generating a descriptive analysis report. Adobe Campaign allows you to create an automated, multi-channel marketing process for your business. Privacy management: discover what Adobe Campaign Classic provides to help you with your Privacy compliance when using our service. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Create cross-channel campaigns. Documentation. For more information on export audits, refer to the Auditing exports section. Then let’s edit the Campaign properties. Learn how to connect Adobe Campaign with Adobe Experience Manager to manage email delivery templates, assets, and forms in Experience Manager. Click the profile selection button to display the list of profiles targeted by the message. Experience Cloud Advocates. Content creation. Read more!. This is the first screen you will see when you access your Adobe Campaign Standard instance. Step-by-step guides. Documentation Campaign Classic v7 Tutorials Explore the Adobe Campaign Classic user interface Last update: 2023-09-22 Topics: Overview Created for:. Integrate Campaign v8 with Experience Manager tutorial Learn how to connect Adobe Campaign with Adobe Experience Manager to manage email delivery templates, assets, and forms in Experience Manager. In the top banner, click on the drop down next to Settings, click on Security > Users. Configure Events; Broadcast an In-App message; Target users based on their Campaign profile; Create an In-App delivery within a workflow; Report on your In-App delivery; Configure a mobile application using Adobe Experience Platform SDK; Direct mail; Landing pages To create a task, click the Tasks link in the Campaigns tab and select Create. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Campaign workflows. Let’s start by logging into our Adobe Campaign instance that we wish to integrate with AEM. Send push notification to Campaign profiles: Allows you to target the Adobe Campaign CRM profiles who have subscribed to your mobile application and have opted in to receive push notifications. Previous page. Last update: 2023-10-17. Get the latest updates for Adobe Campaign. Admin. Installing the Mobile App Channel. Enter the external identifier: this optional field allows you to. Enter the contact channels Email, Telephone, Mobile, Mobile app, as well as the. User. Learn more about Adobe Campaign here: With inbound and outbound omni-channel campaign management capabilities, Adobe Campaign Classic. You must also specify the start and end dates. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. With our campaign management tools, take full control of your marketing initiatives by easily segmenting audiences and orchestrating cross-channel marketing campaigns using a drag-and-drop visual workflow canvas. Interested in having ExpandTheRoom provide a custom workshop for your company? Contact us - will be stored in - the Adobe Campaign Data Mart and joined to the customer profile. Configure transactional messages using real-time event data. Overview. Target profiles in a workflow. Let’s go ahead and see a live demo. In the Campaigns tab, select Create, A Campaign. Experience League Create a marketing plan, programs, and campaigns. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. Introduction to Adobe Campaign; Install and set up the Adobe Campaign Client Console; Explore the Adobe Campaign user interface; Manage marketing campaigns; Create a marketing plan, programs, and campaigns; Create event triggered campaigns; Profile. To create and send SMS messages to a mobile phone, you need: A Routing external account configured on the Mobile (SMS) channel with the Bulk delivery mode. Click Save to create the task. Define the connection settings. With our campaign management tools, take full control of your marketing initiatives by easily segmenting audiences and orchestrating cross-channel marketing campaigns using a drag-and-drop visual workflow canvas. See About profiles. The following video explains what you will learn. 1. This allows a message to be formatted automatically: email, mail, SMS, web, etc. Quick links. See how Adobe Campaign helps you build, explore, and execute cross-channel campaigns quickly and. Configure Push Channel using the Experience Platform Mobile SDK. By default, you can use Profiles and Targets > Jobs > Targeting workflows. The software helps maintain and organize data around each lead and avoid data problems such as duplicate contacts or non-standard formats. Community. 5. The creation wizard that opens, displays the list of all the triggers defined in Adobe Experience Cloud. Aside from native email - editing capabilities, Adobe Campaign is - integrated with Dreamweaver to streamline email creation and iteration as well as Adobe Experience Manager, to create an author - multi-lingual continent scale for the world. Adobe Campaign lets you create tasks and manage their complete life cycle directly within the application. Feel free to follow along on your own Campaign Classic instance. Here from the homepage of Adobe Campaign Standard, I see the different cards for quick access to various tools within Adobe Campaign Standard. Transform all your data into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel. AEM Forms 6. Creating a campaign and an email. Install and setup the Adobe Campaign client. Once you have started creating a workflow type marketing activity, select the template you want to use. Profile management. This hub page links to videos, tutorials, how-to guides, and documentation to help you get started with and gain expertise in specific platforms, application services, and other solutions. Working with the Marketing Campaign Manager; Understanding Segmentation; Setting up your campaign; Campaign management is made up of various elements: Brands In Adobe Experience Manager (AEM), brands are the top-level unit and form a collection of Campaigns. Example use cases include: Getting the latest game-day lineup for a sports event to personalize content. You can choose to vary the email’s content, subject, or sender. Creating a campaign and an email. Each variant is sent to population samples in order to determine which has the best result. Enter the properties of the workflow and click Create. Adobe Audience Manager is a data management feature that helps users create unique audience profiles to identify valuable business segments and employ them across digital channels. Learn how to connect Adobe Campaign with Adobe Experience Manager to manage email delivery templates, assets, and forms in Experience Manager. Email marketers who segmented their audience before campaigning stated that the revenue generated increased up to 760%. Configure & Manage Adobe Campaign Classic V8 1 day 8 hrs Develop and Customize Data Models in Adobe Campaign Classic V8 2 days JavaScript Programming in Adobe Campaign Classic 8 hrs Additional Courses Spotlight: Enrichment in Adobe Campaign Classic: Enhancing Workflows 1 hr Mandatory Optional LegendAdobe Campaign Classic V7 - Tutorials; Get started. In this module, we will be looking at how to configure dynamic content. External API. Welcome to the Audience Manager tutorials site. Adobe Campaign provides you the ability to manage the rights assigned to the various Campaign operators via different pre-built or custom roles. Configure Launch for triggers. Create a trigger event in Campaign Standard. Create a targeting workflow. Adobe Campaign; Key capabilities of Campaign v8; Get Started. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. This group will also need to be created later in Campaign. The support for integration with AEM as a Cloud Service depends on the ACC version you have implemented. This tutorial is available in both English and French (I will provide the French version upon request), and I hope that the instructions included will provide enough details to help you develop personalized activities with your own context. Adobe Campaign Classic V7 - Tutorials; Get started. Make the most of your investment with our free learning and support platform, Adobe Experience League. The Handle groupings (GROUP BY + HAVING) option adds an extra step to filter the final. And from this window, provide a label of the new Campaign. Create event triggered campaigns. 5. Improve your multichannel marketing. Learn how to create a SPA using the React JS framework with AEM’s SPA Editor. Use triggers for transactional messages. Configure Landing pages | Adobe Campaign. Earn a bachelor's degree. Adobe Campaign Classic V7 - Tutorials; Get started. 6. Developer. Explore the Adobe Campaign Classic user interface. Exporting a list in a file generates a log entry in the Export audits menu. Manage Marketing Campaigns. You need to follow the following syntax. Before sending the newsletter, however, a colleague wants to review it and has asked for proofs. Measure the impact of your campaigns by excluding a portion of their audience. These templates were created specifically for Adobe Campaign Standard and are easy to manipulate and change. Whenever you reach out to Adobe Customer Care team, you need to provide the version number and build number of your Adobe Campaign client console and application server. Applcations include Journey Optimizer, Customer Journey Analytics, and Real-Time CDP. Using the enrichment activity allows you to add columns to a table that store additional data or define new links to other existing data. Adobe Campaign allows you to do advanced segmentation through deep queries of the common consumer attributes and other data sources allowing you to create reusable lists, dynamically updating lists based on real-time changes to data, and even do more complex activities such as multi-variate testing on. Integration between Adobe Campaign and Adobe Experience Manager allows you to manage the content of your. After this period, you will be able to find and use your new audience in Adobe Campaign. This video will show you how to create and manage campaigns in Adobe. Reach out to the Adobe consultants or technical administrators to learn more about retention or if you need to set retention for custom tables. Tutorial: Getting Started with Push Notifications for Android™ In-App Messages. These three pieces of information are mandatory. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Adobe Campaign v8 is designed for cross-channel marketers who need the best-in-class cloud solution for cross-channel campaign management with enterprise scale. This technical documentation guide provides self-help assistance for Audience Manager - an industry-leading service for online audience data management. For example, you can add images, email headers, email footers, mirror page links. Marketing departments produce delivery templates to standardize the creative look and feel, in order to be quicker in executing and launching campaigns. This multi-part tutorial walks through the implementation of a React application for a fictitious lifestyle brand, the WKND. About templates. Understand how Adobe Campaign Classic fits into the Adobe Digital Experience portfolio and get an overview over its primary features and capabilities. Drive personalization and engagement through a single accessible view of the customer. See Adding fragments and content components. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign Standard. Let’s start by taking a closer look at the top navigation. In the first step, we will update the custom profile resource for the segment-related data to be stored. In Marketing Activities, click Create and select Workflow. In this article, Christian shares his best practices to help Adobe Campaign practitioners unlock and accelerate the digital consumer transformation and a better experience for their customers. Adobe Campaign Classic v7 Documentation. Welcome. Documentation. Integrate Campaign v8 with Experience Manager tutorial Learn how to connect Adobe Campaign with Adobe Experience Manager to manage email delivery templates, assets, and forms in Experience Manager. Topics: Set up Google Ad Manager as a destination and send Audience Manager segment data to that platform. Developer. war file into the webapps folder of your Tomcat installation. Admin for beginners of Adobe Campaign Classic. Creating a marketing activity is detailed in the Creating marketing activities section. Community. As an example, to create a new profile directly in the user interface, follow the steps below: From the Adobe Campaign home page, click the Customer Profiles card or the Profiles tab to access the list of profiles. Explore. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction. Enter the information in the Edit tab of the list creation window. This template is pre-configured with default landing pages and. Select the installation type. Admin. Click OK to create the campaign. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. So on the left, the campaign icon. Define the account type as Routing, the channel as Mobile (SMS) and the delivery mode as Bulk delivery. Go to the Campaigns tab and select Campaigns from the side panel. And select the Program. Welcome to Adobe Campaign. Documentation Campaign Classic v7 Tutorials. by Paul Schultz. Personalize emails using personalization fields. I request all experienced AEM. These campaigns and their contents can be gathered into programs. Admin. Adobe Campaign allows you to plan marketing campaigns in which you can create and manage different types of activities: emails, SMS messages, push notifications, workflows, landing pages. And by the end of this module, you will be able to describe the process for creating Email Delivery; designed an email content; and also used personalized fields in your email. Learn how to configure an enrichment activity based on delivery log information. Introduction to Adobe Campaign Classic; Install and setup the Adobe Campaign client; Explore the Adobe Campaign Classic user interface; Manage Marketing Campaigns; Create a marketing plan, programs, and campaigns; Creating a campaign and an email; Target profiles in a. Customer data management. Learn how to use rich customer data to create, coordinate, and deliver dynamic campaigns—through email, mobile, offline channels, and more. From the Adobe Campaign homepage, click Campaigns. Track the success of your deliveries in Adobe Analytics. Aside from native email - editing capabilities, Adobe Campaign is - integrated with Dreamweaver to streamline email creation and iteration as well as Adobe Experience Manager, to create an author - multi-lingual continent scale for the world. Once your tomcat has started, test the endpoint exposed by WAR File by clicking here. Adobe Experience Manager (AEM) Assets is a digital asset management tool on AEM Platform that allows users to create, manage, and share their digital assets (images, videos, documents, and audio clips) in a web-based repository. Create a new workflow. Learn how to connect Adobe Campaign with Adobe Experience Manager to manage email delivery templates, assets, and forms in Experience Manager. Understand the main Adobe Campaign Classic user interface and shows you how to navigate the main functionality. Campaign managers typically earn a bachelor's degree in. A personalization block is dynamic, personalized, and contains specific rendering code that can be added to deliveries. Adobe Campaign allows you to plan marketing campaigns in which you can create and manage different types of activities: emails, SMS messages, push. Approvals and validation workflows. Other delivery properties, such as resource validity, batch quantities,. You can then edit the campaign you have just created and define its. The Resources option lets you define. Learn how to use rich customer data to create, coordinate, and deliver dynamic campaigns - through email, mobile, offline channels, and more. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. Clean, reliable data is required for building highly personalized campaigns. Created for: Beginner. Built-in typology rules and typologies are available in the Administration > Campaign management > Typology management folder of Campaign explorer. Let’s now configure a new Campaign. Learn. Experience Cloud Advocates. In this module we will be looking at accessing built-in reports. Install and set up the Adobe Campaign Client Console. Configure Landing Pages. Now, follow along as we begin to create our own Campaign. In this video I will explain the audit trail capabilities of Adobe Campaign Classic. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Adobe Campaign Classic V7 - Tutorials; Get started. Content, a company. See Managing test profiles. AEM Core Components can help you significantly reduce development time when you are using AEM for building websites and apps. Installing the Mobile App Channel. These campaigns and their contents can be gathered into programs. Click Save. This allows us to report on this data in the dynamic reports. Adobe Campaign includes a workflow module that empowers you to orchestrate the full range of processes and tasks across the different modules of the application server.